Today’s businesses must tap into the top digital marketing platforms to stay ahead. Digital marketing includes using social media, email, SEO, PPC, and affiliate marketing online. The industry is booming, with experts predicting a growth to $786.2 billion by 2026.
More than 2,000 marketing tools have been introduced and evaluated since 2022. These tools range in price and function, starting at $13/month with Mailchimp to more advanced solutions like Supermetrics. We will explore the key platforms that can make your marketing strategies shine.
Key Takeaways
- Digital marketing platforms help in various online marketing efforts.
- The market is expected to reach $786.2 billion by 2026.
- There have been over 2,000 marketing tools tested for your needs.
- Prices vary from $13/month (Mailchimp) to higher-end options (Supermetrics).
- Good customer support and onboarding are key, each making up 10% of a total score.
Introduction to Digital Marketing Platforms
Digital marketing has changed how we talk to our customers. With digital marketing tools, companies can reach nearly two-thirds of people online. They use social media, email, and ads to engage and get customers. In fact, 78% of people want brands to create communities on social media.
But, it’s not enough to just show up online. Using the right tools is key. For example, 45% of people like to buy online and pick up in-store. This shows they want shopping to be easy across different ways of buying. Also, 90% of marketers say influencers help them reach more people and gain trust.
On average, people spend over two hours on social media every day. This shows how important it is for ads to grab their attention there. Also, more than half the money spent on ads is for mobile ads. This means making ads that look good on phones is very important.
In this tough online world, companies plan to spend 9% of their entire marketing budget on digital tools. Marketers need to be good at talking to people, understanding data, and using social media. Using digital marketing well can increase the number of visitors to a website, improve sales, and make more money.
Brandwatch Social Media Management: Unifying Your Efforts
Brandwatch, known before as Falcon.io, is great at providing a unified platform for content and social media marketing. Social media managers often find their job challenging due to constant changes in the digital world. Brandwatch makes managing these challenges easier by offering effective tools to make marketing efforts more cohesive.
Key Features of Brandwatch
The tools Brandwatch offers are designed to make social media marketing and content management better:
- Unified Social Calendar: This feature lets you plan and organize all your social media posts in one spot, helping you keep a regular posting schedule.
- Automated Publishing: Schedule your posts ahead of time across different platforms to reach your audience when it’s best.
- Content Pools: Make content creation smoother and access pre-approved content easily for your campaigns.
- Centralized Dashboard: Easily manage multiple clients and platforms, making it less overwhelming.
Benefits for Your Business
Using Brandwatch’s advanced tools offers several advantages for your business:
- Improved Team Efficiency: Centralizing social media management lets teams work better together, cuts down on double work, and boosts productivity.
- Comprehensive Analytics: Get detailed analytics on your social media’s performance to see the impact and improve your strategies.
- Enhanced Audience Engagement: With Brandwatch’s social listening tools, you can better understand and connect with your audience, increasing loyalty.
- Scalability: Brandwatch fits well with medium to large businesses, with features that can grow with your company.
Social media managers need the best tools for creating content, scheduling it, analyzing performance, and connecting with followers. Brandwatch offers all these, making it a top choice for agencies. It works well with other digital marketing tools, making workflows smoother and more productive.
Upfluence: Streamlined Influencer Marketing
In the world of influencer marketing, Upfluence is a top choice. It makes managing campaigns easy, regardless of your industry. Whether it’s e-commerce, fashion, beauty, fitness, or travel, Upfluence has powerful tools. These tools help make your campaigns run smoother.
Core Features
Upfluence is packed with features that improve both experience and outcomes:
- AI-driven assistance: This makes talking and working with influencers easier. It ensures your campaigns hit their goals.
- Automated commission calculation: This feature makes paying influencers simple and keeps the finances in order.
- Multi-channel support: Upfluence works with many channels like Instagram and YouTube. It fits different business needs.
- Detailed metrics and analytics: You get detailed data on everything. This includes reach, engagement, clicks, conversions, and ROI.
- Influencer contract templates: These make hiring influencers quicker. They help with long-lasting, successful partnerships.
Business Benefits
Using Upfluence can boost your business in several key areas:
- Enhanced Visibility: Working with influencers drives traffic to your online spaces. This boosts your sales and profile online.
- Simplified Operations: Tools like automated payments and AI mailing help. They let you focus more on big-picture strategies.
- Improved Campaign Efficiency: Upfluence uses data to give you a clear view of your campaigns. This helps make better choices and raise ROI.
- Stream,lined Influencer Management: It has an easy dashboard for finding and managing influencers. Your campaigns stay well organized.
- Positive User Ratings: Upfluence is a hit, especially with small e-commerce businesses. It’s known for being handy and effective.
Upfluence makes influencer marketing work smarter. It streamlines communication, simplifies payments, and tracks performances in detail. This platform not only expands your audience but also builds your brand’s reputation and trust.
Creator.co: Simplifying Influencer and Affiliate Marketing
Creator.co is changing how brands connect with affiliate marketing campaigns and influencer collaboration. Its easy-to-use platform lets companies easily handle their campaigns and partnerships. This leads to meaningful results.
Tools for Success
To stand out today, it’s key to use the right tools. Creator.co provides a collection of resources to help brands:
- Influencer Search Tool: Find the right social media profiles for your brand from a large database.
- Campaign Management Dashboard: A detailed platform to control, track, and improve your affiliate marketing campaigns.
- Expert Account Management: Get custom support for strategic efforts and better influencer collaboration.
Why Choose Creator.co?
Many brands choose Creator.co for their marketing needs for different reasons:
- Scalability: It works well for any business size, helping to grow initiatives efficiently.
- Efficiency: The platform makes things easier with smart tools and detailed analytics.
- Flexibility: It provides tailor-made services that fit exactly what your brand needs, making each campaign successful.
Users have shared positive feedback about Creator.co, highlighting its big impact on marketing efforts. They’ve seen growth and better visibility for their brands. By picking Creator.co, you’re choosing advanced tools and expert help to keep your brand in the lead.
Loomly: Enhancing Content Processes
Loomly has changed the game of social media content management. It grew from a group of friends to over 13,000 users by 2021. Its focus on creating and scheduling content makes managing brands easier across various social media accounts.
Loomly offers different pricing plans starting at $32 a month. If you pay yearly, you get a 25% discount. The Base plan costs $42 a month, or $32 if paid annually. It lets two people manage up to em>10 social accounts. The Standard plan, at $80 a month or $60 annually, lets six users handle 20 social accounts. For bigger teams, the Advanced and Premium plans allow more users and social accounts, with the Premium plan supporting up to 30 users for 50 social accounts at $369 a month, or $277 with annual payment.
Loomly has features like unlimited scheduling, direct publishing, and hashtag management. It also offers a link shortener and basic post analytics. You can integrate it with Slack and Teams. The platform even provides advanced analytics, report exports, and content export tools, making it a top-notch management tool.
Loomly’s workflow templates work well for any team size. They streamline the post approval process. It helps you keep an eye on engagement across platforms like Instagram and Facebook. Loomly ensures effective interaction and response management.
Loomly also stands out in analytics and reporting. You can track metrics such as engagement and follower growth. Its performance reports give a clear overview of your social media impact. You can export these reports in formats like CSV or PDF.
When comparing costs, Loomly is more affordable than many. For example, Hootsuite’s basic plan is $99 a month for 10 social accounts. Loomly starts at $35 a month. It also offers a 15-day free trial without needing a credit card.
If you’re looking for a superb social media content management tool, Loomly is it. It’s efficient and kind to your budget. It has all you need to boost your social media game. Your content will always make an impact.
Shop LTK: Creator-Guided Shopping Experiences
Shop LTK offers a new way to shop, guided by your favorite influencers. It brings shoppers and brands closer with smart insights and broad platform support. This improves how we shop online.
Unique Features
Shop LTK is filled with features for today’s shopper and brands. With the latest update to 4.87.0, you can enjoy:
- Video shopping hauls from top creators.
- Special in-app sales from big brands.
- An easy-to-use Products Tab.
- Alerts for back-in-stock and price drops.
- Occasion-based collections.
- New post alerts.
- Easy checkout with Buy Now on LTK.
- Custom profiles to connect with creators.
The updated LikeToKnowIt app brings you the latest in fashion and trending products. Curated by trusted creators, it’s all in version 4.87.0.
A Reason to Consider Shop LTK
With 40 million monthly shoppers, Shop LTK has a big audience. People shop 3.5 times more here than on social media. It’s powered by a large creator community, generating over $4 billion yearly for brands.
Nearly 80% of Gen Z and 68% of Millennials trust creators for buying tips. Shop LTK’s approach really works. It’s great for brands in 100 countries to boost their marketing.
Lastly, Shop LTK is crucial for shoppers and brands wanting to up their online strategy.
Sprout Social: Comprehensive Social Media Management
Sprout Social is a top player in social media management. It offers powerful tools and services to boost your brand online.
Important Highlights
- Recognized as the #1 Best Overall Software Product for 2024 by G2
- Placed in the Top 50 Products for Enterprise, Mid Market, and Global Software Companies
- Trusted by over 30,000 world-class brands and organizations
Sprout Social’s tools for social media analytics help businesses track their content’s performance. This helps you know what your audience likes. You can make your future posts even better.
For example, Grammarly cut their response time by 80% with Sprout, and Trek Bikes increased their social engagement by more than 1,000%.
Business Applications
The platform helps you schedule and publish content easily. The Sprout Social Index™ says 68% of consumers follow brands on social media to learn about new products and services. Sprout Social’s tools boost customer engagement and help you connect meaningfully with your audience.
It also makes social media teams more effective. According to The Sprout Social Index™, 64% of teams are organized by network. So, each team member focuses on a specific platform like TikTok or Instagram.
Data-driven insights from Sprout Social help in better targeting and creating a content strategy. Digital Natives doubled their average client retainer by using Sprout’s analytics.
For a robust social media analytics strategy, Sprout Social is a must-have. It meets today’s needs and prepares you for future trends. Your brand’s engagement and relevance will stay strong.
Omnisend: Elevating Your Email Marketing
Omnisend is a powerful email marketing platform. It provides businesses the right tools to improve online communication. It works well with Shopify, WooCommerce, and Magento for easy data syncing and sales tracking.
Omnisend’s prices are affordable, fitting for any size of business. There’s a free plan that lets you send 500 emails monthly to 250 contacts. The Standard Plan includes up to 12,000 emails per month and features SMS marketing too.
Omnisend is great for email marketing automation. It has ready-to-use workflows and customizable templates for quick and targeted messages. The Campaign Booster feature even resends emails to those who didn’t open them the first time.
This platform offers detailed analytics to help businesses understand their marketing performance. The Content Editor is easy to use, allowing for beautiful emails. With the Product Picker, emails can be personalized with product details smoothly.
Omnisend’s emails and SMS messages look good on any device, thanks to its responsive design. It also provides tools for creating SMS shortcodes and keywords. This makes customer interaction and engagement easier.
Small business owners can really benefit from Omnisend. It offers essential tools for automating email marketing, detailed analytics, and easy integration with e-commerce platforms. Launched in 2014 by Rytis Lauris and Justas Kriukas, Omnisend offers round-the-clock customer service. They ensure your digital communication needs are well taken care of.
HubSpot Marketing: A Robust All-in-One Solution
HubSpot shines as a top pick for your marketing needs. It combines marketing tools with an advanced CRM. This lets you handle your marketing with ease.
Noteworthy Features
HubSpot has lots of features for all marketing areas. Its email marketing can raise open rates and clicks notably. And its automation sends the right messages at the right time.
Also, its campaign tools can boost contacts and form submissions greatly. Its lead capture helps sort and score leads. This makes follow-ups by sales and marketing teams smoother.
Application in Business
With HubSpot, you can target ads on big platforms like Google and Facebook. You get reports to make smart decisions. It’s great for managing and analyzing social media campaigns too.
Its email tool is easy to use and personalizes messages well. Companies using HubSpot often get 54% more leads. And personalization can nearly double conversion rates.
In the end, HubSpot brings together ads, social media, email, and lead gen. It’s a strong option for boosting your marketing automation.
Ahrefs: SEO Optimization Platform
Ahrefs is a top SEO tool loved by many. It’s great for finding the right keywords, checking out competitors, and making your content better for search engines. With Ahrefs, your business can find the best organic keywords, learn about your backlinks, and get better at appearing in searches.
The Rank Tracker is a key part of Ahrefs. It works with Google Search Console to up your SEO game. It keeps you updated on your keyword performance, which is essential for a solid SEO strategy.
Ahrefs’ Keyword Generator is awesome for brainstorming keywords. It gives you up to 100 ideas, their search popularity, and how tough they are to rank for. This helps you pick the right keywords to draw in more visitors.
For beating the competition, Ahrefs is unbeatable. Its Backlink Checker lets you spy on competitors’ backlink profiles. By seeing where they excel, you can tweak your strategy to be even better.
“The Ahrefs Webmaster Tools (AWT) scans websites for over 100 common SEO issues, offering crucial information on keywords and backlinks. This makes Ahrefs a comprehensive solution for any SEO audit.”
Ahrefs also makes it easier to fix your content with its dashboard. It shows where you’re missing out, helping you align your content with what people are searching for.
In summary, Ahrefs is a powerful SEO partner. It gives you deep insights into keywords, competitors, and how to make your site better. It’s perfect for businesses of all sizes wanting to boost their SEO efforts.
Digital Marketing Platforms: Making the Right Choice
It’s important to make smart choices in digital marketing. This means finding platforms that match your business strategy and goals. You should look at things like what features are missing, how easy it is to use, how it works with other tools, and the results you want.
There are nine main types of marketing platforms, each serving different needs. Let’s look at some examples and what they do:
- Traditional Marketing Platform: TextMagic for SMS marketing.
- Digital Marketing Platform: Marketo for keeping customers engaged and managed.
- Content Marketing Platform: Percolate for organizing and scheduling content.
- Email Marketing Platform: ActiveCampaign for automated emails and tracking.
- Social Media Marketing Platform: Hootsuite for managing social media and analyzing data.
- CRM Platform: Zoho CRM for tracking customer data and providing personalized services.
- Marketing Resource Management Platform: Wrike for planning projects and managing resources.
- Digital Asset Management Platform: Canto for managing digital assets in one place.
- Digital Advertising Platforms: Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, Amazon Advertising Community, YouTube Ads, Pinterest Ads, Snapchat Ads, and TikTok Ads.
Think about your target audience and your advertising goals when picking a platform. For example, Instagram or TikTok are great for reaching young people. Meanwhile, Google Ads and Facebook Ads are liked by many because they reach a lot of people and give good data.
It’s crucial to have tools that can analyze data well. Google Ads does this well and works great with Google Analytics. This helps you see if your ads are working. For local ads, try using Google My Business or local Facebook Ads.
Conclusion
This guide has shown that picking the right digital marketing tools is key. In the digital world, staying updated with the latest tech trends is a must. Tools for social media, emails, and SEO are vital in meeting your business goals.
Google Ads offers various ways for businesses to boost their online presence. With Performance Max and Google Analytics 4, you can improve returns and understand customer actions. Facebook Business Manager and other social media services are crucial for reaching more people.
Using analytics tools and knowing your KPIs help track how well your campaigns are doing. Today, adding AI to personalize and advance your marketing is necessary. With the best digital platforms, your business will not just keep up but lead in the marketing world.