Digital marketing pros must grasp the Marketing Efficiency Ratio (MER) to gauge their strategies’ overall success. It goes beyond common metrics like Return on Advertising Spend (ROAS). MER looks at how your total marketing spend relates to the income it brings in. To get your MER, divide your total income by your advertising expenses. This … Read more
Product marketing connects the journey of products from an idea to the market. It also keeps them thriving after their launch. Product Marketers (PMMs) are crucial in this process. They work as customer advocates, messaging experts, and boost product adoption. Through a deep knowledge of the product’s features and its audience, PMMs drive customer engagement … Read more
Media Mix Modeling (MMM) is a key tool used to check how well different marketing channels work. It gives a full picture of your marketing efforts, showing how each part boosts sales. With MMM, you can better your marketing plans and get more from your marketing budget. MMM has been around for over 50 years … Read more
The marketing environment has both things you can control and things you cannot. It includes forces inside the company and outside that affect how you sell products. Knowing these forces is key to using strengths and avoiding problems. To stay on top in business, knowing the marketing environment is crucial. By keeping an eye on … Read more
In recent years, the digital marketing field has changed a lot. Companies now need people with digital marketing skills for things like SEO, social media, and email campaigns. So, jobs that didn’t ask for a degree before now often do, raising questions about its importance. It’s key to know if you can learn digital marketing … Read more
Transactional emails play a big role in making customers happy. They are direct messages like order confirmations, password changes, and delivery updates. These emails are looked forward to by people. In fact, a confirmation email might be opened by 70%-90% of customers, showing it’s key for keeping folks engaged. Many times, people overlook the power … Read more
A marketing request for proposal (RFP) is key to the marketing world. It offers a structured way for businesses to find marketing help. Companies use RFPs to describe their project needs, goals, budget, and timelines clearly. This method helps make the buying process clear and avoids mix-ups between businesses and vendors. It’s like giving everyone … Read more
In 2023, marketers need a wide range of skills to tackle digital challenges. LinkedIn’s list includes social media, management, digital marketing, communication, and strategic thinking. Having these skills is key to growing your career. Remote work is changing marketing jobs, with 35% of Americans getting offers for remote marketing positions in 2022, says Statista. Marketers … Read more
In the digital age, many paths lead to financial success in digital marketing. You could be a business owner, freelancer, or looking for a job. You can use different digital marketing strategies to make a steady income. These include content writing, SEO services, and affiliate marketing, creating many chances to monetize digital skills effectively. With … Read more
Customer Lifetime Value (LTV) shows the total money a customer will bring in while they’re with a business. It helps companies decide where to spend money and focus on customers who bring in more profit. Essentially, LTV helps you make smarter choices, predict your earnings better, and improve how you market. LTV goes by different … Read more
Secondary market research helps businesses make smart choices by using ready-made data. It delivers crucial insights about the market, assists in analyzing competition, and shapes a strategy based on facts. Using services like UX247 can push your product development forward with easily available and affordable data. A study by Vernon Research explains that while surveys … Read more
Naming images for SEO is a powerful tool. It can majorly increase web traffic. Captions can get 300% more engagement than regular text. This shows the power of well-named images in grabbing attention. Google Image Search makes up 20% of searches, showing a big opportunity. Using smart names for your images can help a lot. … Read more
Knowing how to calculate Marketing ROI is vital. It lets you see how profitable your marketing campaigns are. This guide makes it easy to figure out your marketing success. It’s useful whether you run a small business or are part of a big company. Learning to measure ROI helps you plan better for future projects. … Read more
Paid media advertising is a great way to step up your marketing game. It uses sponsored content and promoted multimedia to make you stand out online. This isn’t just effective; it’s a way to get more people engaged and bring in more leads. John Hall from Influence & Co. highlights the power of ads on … Read more
Share of Voice (SOV) measures how much people talk about your brand vs. the competition. It looks at various parts of how well your brand is doing. This includes mentions and interactions on many platforms. A high SOV shows your brand is visible and might be more popular with customers. It helps in making plans … Read more
Today, making your marketing personal is a must. It’s about crafting messages and deals just for one person at a time. This strategy uses data like what you like, what you do, and your history with a brand to make your experience better. It treats you as a special individual, which boosts sales and makes … Read more
A strong product launch strategy is key for market success. It sets the stage by identifying who your customers are, how you should talk to them, and brings your team together for the launch. It combines key elements like understanding your buyer, how to price your product, your marketing approach, and sales tactics. When you’re … Read more
Understanding financial market infrastructures (FMIs) is key for staying stable and making smart investments. This complete guide dives into the important roles FMIs play in the global investment scene. With the Financial Market Infrastructures Act 2021 kicking in on March 1, 2024, it’s crucial for investors to stay up-to-date. This guide walks you through different … Read more
Behavioral marketing focuses on audiences based on their activity, likes, where they are, and their behavior. It uses data from web analytics to give users more fitting and targeted content. This approach meets the user’s specific needs which boosts engagement and can reduce ad tiredness. At its core, behavioral marketing uses data like web visits, … Read more
In our world that’s more and more online, social media marketers play a vital role. They use popular social media platforms like Facebook, Instagram, and Twitter. Their main jobs are to improve audience engagement, find new customers, and highlight new products or services with smart online campaigns. Social media marketers craft and start digital campaigns. … Read more