Today’s marketing teams have lots of data at their fingertips. They use this data to drive marketing analytics and achieve growth. McKinsey found that using data smartly can boost sales by 15-20%. Yet, Harvard Business Review mentions that making the most out of data can be tough. To make a data-driven marketing plan work, it’s … Read more
Crawling in SEO is when search engine bots, like Googlebot or Bingbot, look through your site to find and review content. This step is vital because it leads to indexing, where your pages get stored in a search engine’s database. How well your site is crawled affects its visibility on the internet and its ranking … Read more
Marketing agencies are key players in the digital world. They use a variety of tools and strategies to boost your brand’s visibility and presence online. By leveraging advanced digital marketing methods, these agencies aim to connect with customers effectively. This turns them into loyal followers. In 2021, about 70% of leading brands put their money … Read more
Offline marketing is still key, even with the rise of digital. It includes traditional ways to connect with people that digital can’t. For example, advertising locally can make your brand well-known in nearby areas. This helps make a big and lasting impression, improving your marketing plan a lot. With offline marketing, you get personal connections … Read more
“Off the market” in real estate means properties aren’t on the Multiple Listing Service (MLS). These properties might not be openly for sale, giving sellers and buyers a more private deal. They can range from not available to being sold without any public notice. People selling homes might go off-market to keep things private, see … Read more
Is affiliate marketing becoming outdated? Some people believe it’s weakening. This is due to Google updates and the high cost of ads. On the other hand, experts like Ippei Kanehara see a bright side. They note that changes in Google algorithms demand new strategies from affiliates. Moreover, Google’s focus on AI, like the Search Generative … Read more
Incrementality in marketing is more than assigning credit. It’s about truly understanding how ads influence conversions. This goes beyond simple attribution models. Nearly 40% of digital ad spending is now questioned for its real impact. Incrementality offers a deeper look into how effective campaigns are. It helps to see which outcomes come directly from marketing. … Read more
In today’s digital world, old-school engagement tactics often don’t grab consumer attention. Enter gamified marketing. This cool approach uses game-design tricks to make brand interactions and user experiences better. It taps into our love for competition, achievement, and recognition. So, brands get way more appealing and create experiences that are both fun and rewarding. This … Read more
In 2020, one in three Americans began a side hustle, aiming for more financial and personal freedom. Affiliate marketing is a standout for making extra money. With platforms like Digistore24, you can start easily using only a computer and the internet. It’s a great chance to make money online without initial costs. Meghan Damico of … Read more
Defining your brand voice is key to setting your business apart. It’s not just about what the company says but how it says it on all platforms. This unique voice helps your business stand out, builds trust, and gains recognition. The 2023 Sprout Social Index™ highlights that consumers like a distinct voice, helping your presence … Read more
Direct-to-consumer marketing, or D2C, lets brands sell straight to customers online. This bypasses the middleman like traditional retailers. It gives brands full control over their marketing, sales online, and building customer loyalty. The rise in D2C shows how consumer habits are changing. People now prefer buying directly from brands due to better prices, customer service, … Read more
Premiums in marketing are standout tools for getting people excited about a brand. They can be collectables, toys, or things for the house tied to a special product. To get them, people often need to show they bought the product, like with tokens or box tops, and might pay for shipping. Marketing premiums do more … Read more
In today’s competitive world, white papers are key to a successful marketing strategy. They are detailed reports that educate potential customers. At the same time, they guide them towards your company’s solutions. These documents do two things well. They make your brand look like a leader in the industry. They also help you find new … Read more
Marketing and advertising may look similar, but they play different roles in a company’s plan. The American Marketing Association says marketing is about creating and sharing offers that bring value to everyone involved. This includes making brands stand out, studying the market, and keeping customers happy. Advertising, however, is a piece of the marketing puzzle … Read more
Market dynamics are the forces that impact prices and behaviors in any industry. They come from the interaction of supply and demand. This leads to pricing signals that influence consumer behavior and economic growth. Understanding these dynamics is key for creating effective strategies. This helps businesses navigate economic ups and downs and manage market changes. … Read more
Today, it is key to have strong online advertising strategies. Google Ads helps make your business more visible and increase sales. New advertisers can start their campaigns with special offers that fit their budgets. For example, if you spend a set amount within 60 days, you’ll get credits like {TARGET_AMOUNT_0}, {TARGET_AMOUNT_1}, or {TARGET_AMOUNT_2}. Starting with … Read more
Ever wondered what a freelance digital marketer does? With over 5 billion people online, digital marketing is key for businesses. These freelancers help boost brands online. They use campaigns and strategies to make products or services more visible. They work independently, using email, social media, and content to connect with customers. In the U.S., these … Read more
Knowing your competition is key to making good marketing plans. Competitive Marketing Intelligence (CMI) takes this further, offering deeper insights into your business strategy. It lets companies understand what their customers like, how they use products, and what they want. Using CMI lets you change your messages to meet customer needs better. This way, you … Read more
The allure of the global market is undeniable, with tales of success often in the spotlight. It’s crucial, however, to understand the challenges and risks that come with global marketing. In 2022, the global e-commerce market hit a staggering $5.7 trillion. But, for every story of success, there are many hidden tales of failure. With … Read more
Bulk email strategies are key for businesses that want big results. Unlike emails for single transactions, bulk emails target many people at once for marketing. Brands like Mailgun are amazing because they can send up to 250,000 emails in one minute. To excel, focus on content that grabs attention and keeps spam complaints low. Understanding … Read more