Marketing

Primary Market vs Secondary Market: Key Differences Explained

Primary Market vs Secondary Market

Investing basics include knowing how primary and secondary markets differ. The primary market deals with the sale of new securities directly to the public, commonly through an Initial Public Offering (IPO). It’s how companies or governments get new funding through bonds, rights offerings, and private placements. The secondary market is where these new securities are … Read more

Streamline Your Customer Onboarding Process for Success

Customer Onboarding Process

Efficient onboarding is key to faster value and better customer engagement. It saves time and money, enhancing customer experience. This experience leads to more sales and gaining new customers. In SaaS, a good onboarding keeps customers for years. Use personalized training, automation, and constant improvements to give your clients value quickly. This article shows how … Read more

What Is a Green Marketer? Insights for Sustainable Marketing

What Is a Green Marketer

A “Green Marketer” promotes products and services with a focus on sustainability. They highlight environmental efforts in marketing. With the high demand for eco-friendly options, such marketing is key. In 2020, a survey found 77% of shoppers look for sustainable brands before buying. As we become more aware of our planet’s health, choosing brands that … Read more

Why Storytelling Matters in Marketing Success

Why Storytelling Is Important in Marketing

Marie Hattar, CMO of Keysight Technologies, talks about the overwhelming online content we deal with. According to a 2016 Venture Beat article, only 5% of this content truly engages consumers. This fact shows how important marketing storytelling is for creating engaging content and achieving brand success. Data alone doesn’t stick in our minds, but real … Read more

Trade Marketing: Boost Sales with by Using Effective Strategies

What Is Trade Marketing

Trade marketing plays a crucial role in improving sales for B2B companies. It helps manufacturers attract attention from retailers, distributors, and wholesalers. This helps place their products prominently on shelves. It’s a targeted way to increase a product’s visibility and boost its sales. Effective trade marketing strategies build strong partnerships within the supply chain. These … Read more

Maximize Conversions with Marketing Funnel Automation Strategies

Marketing Funnel Automation

The secret to great marketing is a solid conversion funnel strategy. This strategy turns leads into paying customers, boosting profits. A key step is using engaging content that speaks directly to potential customers. This turns people watching from the sidelines into buyers. A marketing funnel, especially one based on the AIDA model, sharpens this process. … Read more

Craft Your Omni Channel Marketing Strategy for Success

Omni Channel Marketing Strategy

An effective Omni Channel Strategy is key to a unified customer experience. It’s about knowing every customer interaction, no matter the device or channel. Since 42% of consumers prefer live chat, your strategy needs to adapt. This plan relies on real-time data to offer personalized experiences and instant engagement. As third-party cookies go away, using … Read more