What Does Off the Market Mean in Real Estate?
“Off the market” in real estate means properties aren’t on the Multiple Listing Service (MLS). These properties might not be openly for sale, giving sellers …
Is Affiliate Marketing Dead? Trends and Insights for 2025
Is affiliate marketing becoming outdated? Some people believe it’s weakening. This is due to Google updates and the high cost of ads. On the other …
What Is a Multinational Firm? Definition and Examples
A multinational firm, or a multinational corporation (MNC), works in more than one country besides its original home. These businesses play a key role in …
Incrementality in Marketing: A Guide to Measuring Impact
Incrementality in marketing is more than assigning credit. It’s about truly understanding how ads influence conversions. This goes beyond simple attribution models. Nearly 40% of …
Gamification in Marketing: Transform Engagement Strategies
In today’s digital world, old-school engagement tactics often don’t grab consumer attention. Enter gamified marketing. This cool approach uses game-design tricks to make brand interactions …
Is Affiliate Marketing a Profitable Side Hustle for You?
In 2020, one in three Americans began a side hustle, aiming for more financial and personal freedom. Affiliate marketing is a standout for making extra …
Defining Brand Voice: How to Make Your Business Stand Out
Defining your brand voice is key to setting your business apart. It’s not just about what the company says but how it says it on …
Disruptive Innovation: How It Transforms Industries
Disruptive innovation introduces new products or services that change the game. Clayton Christensen coined this term in “The Innovator’s Dilemma.” It’s about creating new markets …
What Is D2C Marketing? A Guide for Brands to Succeed
Direct-to-consumer marketing, or D2C, lets brands sell straight to customers online. This bypasses the middleman like traditional retailers. It gives brands full control over their …