What Is a Green Marketer? Insights for Sustainable Marketing
A “Green Marketer” promotes products and services with a focus on sustainability. They highlight environmental efforts in marketing. With the high demand for eco-friendly options, …
Public Relations in Marketing: Strategies for Success
Public relations is a key part of a full marketing plan. It helps manage your brand’s image and how you connect with customers. PR can …
Why Storytelling Matters in Marketing Success
Marie Hattar, CMO of Keysight Technologies, talks about the overwhelming online content we deal with. According to a 2016 Venture Beat article, only 5% of …
Start Your Affiliate Marketing Program: A Step-by-Step Guide
Affiliate marketing can be a great way to make money from your website. But, it’s not as simple as it seems. With the right approach, …
Trade Marketing: Boost Sales with by Using Effective Strategies
Trade marketing plays a crucial role in improving sales for B2B companies. It helps manufacturers attract attention from retailers, distributors, and wholesalers. This helps place …
Role and Responsibilities of a Board Member
Being a board member is key to help a group grow and stay true to its mission. You play a big role in making important …
Maximize Conversions with Marketing Funnel Automation Strategies
The secret to great marketing is a solid conversion funnel strategy. This strategy turns leads into paying customers, boosting profits. A key step is using …
What Is a Call Center? Functions and Benefits Explained
A call center is a vital department for handling both incoming and outgoing customer calls. It’s crucial for companies that need a lot of phone …
What Is a Non-Marketable Security? Insights for Investors
Have you ever heard of non-marketable securities? They’re important for tweaking your investment plan. Since they don’t have a quick-sell option, they are not easy …