Incrementality in Marketing: A Guide to Measuring Impact
Incrementality in marketing is more than assigning credit. It’s about truly understanding how ads influence conversions. This goes beyond simple attribution models. Nearly 40% of …
Gamification in Marketing: Transform Engagement Strategies
In today’s digital world, old-school engagement tactics often don’t grab consumer attention. Enter gamified marketing. This cool approach uses game-design tricks to make brand interactions …
Is Affiliate Marketing a Profitable Side Hustle for You?
In 2020, one in three Americans began a side hustle, aiming for more financial and personal freedom. Affiliate marketing is a standout for making extra …
Defining Brand Voice: How to Make Your Business Stand Out
Defining your brand voice is key to setting your business apart. It’s not just about what the company says but how it says it on …
Disruptive Innovation: How It Transforms Industries
Disruptive innovation introduces new products or services that change the game. Clayton Christensen coined this term in “The Innovator’s Dilemma.” It’s about creating new markets …
What Is D2C Marketing? A Guide for Brands to Succeed
Direct-to-consumer marketing, or D2C, lets brands sell straight to customers online. This bypasses the middleman like traditional retailers. It gives brands full control over their …
Small Business Saturday: Boost Your Local Business Sales
Small Business Saturday happens right after Thanksgiving. It was started by American Express in 2010. Its goal is to help small, local businesses and strengthen …
Premiums in Marketing: What You Need to Know
Premiums in marketing are standout tools for getting people excited about a brand. They can be collectables, toys, or things for the house tied to …
How Hard Is It to Start a Business? Challenges & Tips
Starting your own business comes with big perks like being your own boss, the chance for more money, and a flexible schedule. But, tackling entrepreneurial …