Business

What Is B Corp? Benefits and Certification Explained

B Corporations are leaders that strive for a better economy and environment. They hold a global badge from B Lab certification1. This shows they deeply care about social impacts. As of May 2023, 6,856 businesses in 161 industries from 90 countries are proud to hold this badge2.

To be a B Corp, companies need a minimum of 80 points from the B Impact Assessment1. This honor is updated every three years2. It wins the trust of consumers, attracts motivated workers, and brings in investors who share your vision. This way, your business flourishes with both sustainable practices and social values3.

Key Takeaways

  • Over 6,856 B Corps certified in 90 countries as of May 20232.
  • B Corps undergo rigorous social and environmental performance assessments.
  • Certification requires a minimum score of 80 on the B Impact Assessment1.
  • B Corp status helps build trust, attract employees, and draw mission-aligned investors3.
  • Certification needs renewal every three years2.

Introduction to B Corp Certification

The B Corp movement is changing our world economy. It aims for companies to do well financially while doing good socially and environmentally. These Certified B Corporations get recognized for caring about everyone involved, not just those who own shares. B Lab, a non-profit, oversees this certification, proving these companies are working for the greater good. Let’s explore what the B Corp movement is and where it began.

Understanding the B Corp Movement

The B Corp movement isn’t just about making money. It uses thorough standards for social and environmental impact. Over 150,000 groups use the B Impact Assessment to see and improve their positive impacts. This shows how many are involved in changing the economy for everyone’s benefit4.

B Corps strive to be good for their workers, communities, and our planet. They generally pay their employees more fairly, with much smaller pay gaps than typical worldwide. This fight against inequality goes hand in hand with advocating for responsible ways to run a business. B Corps also carefully choose their suppliers based on good environmental and social practices. This shows their deep commitment to making a positive difference5.

The Origins of B Corp

The idea for B Corp certification began in 2006 with B Lab. Their mission was to show that businesses can solve big world problems. To get certified, companies must score at least 80 points on the B Impact Assessment. This test looks at how a company affects its workers, community, environment, and customers. It also examines how the company is run and how transparent it is4.

Now, B Lab gives B Corp certification to all kinds of companies, from small shops to big corporations. Most of these companies are not huge, showing that any business can aim to be good. Together, they all work towards changing how the world does business, aiming for a global economy that benefits everyone4.

What Sets B Corps Apart

B Corps stand out because they always stick to their core values. They focus on social and environmental goals, not just making money. This way, they take care of everyone involved, from the planet to people, promoting sustainability at every step.

Commitment to Social and Environmental Performance

At the heart of B Corps is a deep care for sustainability and making a positive impact. They have to think about how their choices affect not just their profits, but also their workers, communities, and the earth. This broad approach helps B Corps meet high standards in how they run things, and in their social and environmental efforts.

Around the world, there are over 8,254 certified B Corporations in 162 industries and 96 countries as of February 20246. This big network shows their strong shared values and consistent commitment to doing business responsibly.

B Corps vs Traditional Corporations

B Corps and traditional companies are quite different. B Corps aim to do right by everyone, balancing making money with having a purpose. They have strict reviews and are open about what they do.

In 35 US states, laws have been passed to recognize B Corps legally6. This shows they’re serious about sticking to their ethical and sustainable practices, unlike many usual businesses.

The B Corp Impact Assessment, now in its sixth version since January 20196, helps keep them in check. It makes sure they stay relevant and effective in what they do.

Accountability is key, even for B Corps. For example, four Havas agencies were no longer B Corps in July 2024 because they worked with Shell plc6. This proves B Corps are held to strict standards, ensuring they keep their promise of responsibility and having a real impact.

How B Corps Benefit Your Business

Getting B Corp certification can bring big perks to your company. It shows you care about doing business the right way. This gains the trust of buyers, makes hiring easier, and attracts investors.

Building Trust with Consumers

These days, people pay more attention to where they spend their money. A huge 72% are choosing more eco-friendly items than before, moving towards greener businesses7. The B Corp badge means you’re serious about making a difference. It shows you’re all in on doing good, with a tough check-up every two years to prove it8. This kind of commitment makes people trust you more, helping your business grow.

Attracting and Retaining Employees

For hiring, B Corps are at the top. Companies with happy teams make 22% more profit and are more likely to succeed9. Workers want more than just money; they look for companies that match their values. B Corps connect them to a bigger cause, making them feel part of something special7. This helps keep your team happy and on board for the long haul.

Drawing Mission-Aligned Investors

Investors now prefer businesses that care about sustainability. Showing off the B Corp logo means you meet strict ethical standards7. It makes your company a top pick for investors who want to make a difference. Plus, the legal backing in many states adds to its appeal9. This badge not only attracts the right investors but also adds to your company’s credibility.

What Is B Corp

A B Corp is a special badge offered by B Lab. It shows a company really cares about social and environmental goals. Plus, it means they’re open about their work and follow strict legal rules.

To get this certification, a company must score high on the B Impact Assessment and update it every two years10. This test checks how a business affects everyone involved – like workers and the environment10. B Lab, started in 2006, sets these tough standards to judge companies on11.

B Corp certification is about mixing profits with doing good. Companies with this badge want to make the world better and still earn money. They appeal to young workers who want jobs that mean something10.

Now, there are over 6,000 B Corps in 80 countries, covering 153 types of business10. They are leading a change towards being more open and accountable in business. How much it costs to be certified depends on how much money the company makes. The B Impact Assessment can take just 30 minutes for a quick look, or 2-3 hours for a deeper dive into the company’s impact10.

B Lab is all about being clear on how it sets and applies its standards11. They even have a way to handle complaints to make sure all certified companies really meet their strict criteria11.

Steps to Achieve B Corp Certification

Starting on the path to B Corp certification means taking key steps. These steps show your business cares about social and environmental duties. By doing so, you can get your B Corp certification successfully.

Initial Assessment and Scoring

To begin, you must sign up for the B Impact Assessment (BIA). This test measures your business’s impact on key groups like workers, customers, the community, and the environment. You need more than 80 points to pass. This involves detailed documentation to back up your claims. With 7,000 companies worldwide in the B Corp family, the BIA is a trusted method to measure impact1213.

Legal Commitment and Governance

After hitting the score, you must then update your company’s governance. You’ll adjust your company’s founding documents to include social and environmental goals. B Lab offers help and free webinars to navigate the legal steps12. Having everyone in your business involved ensures all parts maintain these new standards13.

Transparency and Public Profile

Next, after meeting the score and making legal changes, there’s a transparency check. This step involves sending your B Impact Assessment to B Lab for review. Once it’s okay, you set up a public B Corp profile. It’s shown in the B Corp Directory to make clear your dedication to stakeholders. B Lab supports you continuously and asks for recertification every three years. This keeps your company in line with B Corp values1314.

Challenges of Becoming a B Corp

Working towards B Corp status is a tough task but very rewarding. It shows a business’s dedication to high social and environmental standards. The key hurdle is the detailed B Impact Assessment, with 180-200 questions15. This checks if companies reach top levels of social and environmental care, honest dealing, and clarity.

The Rigorous Certification Process

The path to B Corp certification checks many parts of a company’s work. This includes how it’s run and its environmental footprint. Getting through the assessment takes hard work. Companies must have ways to measure their social and environmental effects15.

Small and medium firms might spend six to eight months on verification, but bigger companies could need more time16. The yearly fee for certification changes with the company’s size. It can be from £1,000 for small firms to £50,000 for large companies earning £750 million to £1 billion16.

Potential Drawbacks to Consider

Getting B Corp certified brings many pluses. Yet, businesses should think about possible downsides. They might get more attention from activists and customers. This can lead to improvement but also more critique. Also, preparing for certification takes lots of work and regular workshops over two months, taking up about 5% of someone’s time15.

The expenses linked to getting certified and the needed support can be tough. This is particularly true for smaller firms with limited budgets15.

Companies also need to think about the ongoing costs and efforts to keep their B Corp status. They have to get recertified every three years16. This shows their lasting commitment to being responsible and transparent.

Prominent Certified B Corporations

The B Corps landscape is filled with remarkable companies. Patagonia and Ben & Jerry’s are top examples. They lead in social and environmental responsibility.

Well-Known B Corps Examples

Many B Corps are known for their ethical practices. Ben & Jerry’s stands out for its work in social justice and environmental care. It shows true B Corp values. Patagonia also excels, with 33 percent of its factories committing to a liveable wage by 202117. These companies are high achievers in their fields and motivate others.

Success Stories from Various Industries

These B Corps show the power and influence of certification. The average score for a B Corp is 96.5. This is much higher than the regular business score of 57.318. Patagonia and Ben & Jerry’s focus on being kind to the planet and its people.

More and more, B Corps are gaining recognition. Over 4,000 B Corps exist worldwide, in 77 countries and 153 industries19. Patagonia is a leader in fair wages. Also, companies like Nespresso got their B Corp badge in 2019. This success shows a commitment to B Corp values17.

Difference Between B Corps and Benefit Corporations

Knowing how B Corps and benefit corporations differ is critical for businesses aiming to combine their social and environmental aims with their structure. While both aim to benefit society and our planet, they are not the same.

Legal Structures and Requirements

The main legal distinction between a B Corp and a benefit corporation is their legal structure and demands. Benefit corporations face more requirements than traditional companies regarding purpose, accountability, and transparency20. They have to list a public benefit aim in their charter and act responsibly20. This option is legal in 34 states across the US21.

Moreover, benefit corporations can still aim for profit22. But B Corps must legally commit to considering stakeholders and show their positive impact20.

Certification vs. Filing Status

Another key difference is that B Corp certification is elective. Companies must meet B Lab’s strict standards and asses their social and environmental impact20. Certified B Corps have to keep up with standards and get recertified every three years20. On the other hand, benefit corporations officially change their company structure and file yearly reports on their social and environmental efforts. This approach can draw investors, employees, and customers who share their mission22.

Both bthe optionpaths demand true dedication to social and environmental responsibility, serving different roles. Brands like Patagonia and Warby Parker have shown how to leverage these frameworks to boost their reputation and efficiency22. When deciding between B Corp certification or benefit corporation status, companies must think about which fits their goals and values better.

Continuous Improvement and Recertification

Getting B Corp certification shows a firm’s commitment to do good for both society and the environment. However, the work doesn’t stop once you get certified. Keeping up and pushing forward your company’s positive impact is vital. Every three years, all B Corps must go through their B Impact Assessment again and prove their scores to stay up to standard23.

The Importance of Ongoing Assessments

Regular check-ups are key for staying certified. These checks challenge companies to keep up with high goals for sustainability and making a social difference. Every year, 10% of companies going through recertification get a detailed site visit. This makes sure they are living up to B Corp’s high values23. For instance, Patagonia has shown remarkable progress, improving their score from 107 in 2011 to 166 today24.

Meeting Recertification Requirements

To meet recertification, companies must not only keep up but also boost their contributions. Companies facing recertification in 2025 will follow the current standards. Those submitting after January 1, 2026, will need to meet newer criteria25. Big companies, for example, need to cut their gender pay gap by half or explain why if they can’t at recertification24. They also have to aim for science-backed climate goals and keep an eye on their waste, energy use, and overall environmental impact yearly24.

Sticking to your sustainability missions and striving for better makes sure your company stays true to B Corp ideals. These key steps of the recertification process help you maintain an excellent level of care for society and the planet. This not only benefits your business but also the larger world around us.

The Global Impact of B Corps

The B Corp movement is changing the world economy. It shows that companies can focus on social and environmental goals while still making money. Now, there are nearly 8,000 Certified B Corporations across 161 industries in 90 countries. They are making a big difference in the way businesses work26. These companies prove that making profit and having a purpose can go together. They introduce sustainable practices into their main operations, leading the way in social entrepreneurship.

B Corps employ over 700,000 people worldwide. They are known for paying fair wages and are more likely than regular businesses to pay a living wage26. Also, 119,000 B Corp workers have shares in their companies. This model encourages everyone to work together towards the company’s success26. B Corps also tackle important environmental issues. They have saved 8.4 million tons of waste from being thrown away or burned26. By doing this, they show that businesses can help solve big environmental problems.

More and more companies are using the B Impact Assessment (BIA) tools. Over 280,000 businesses use them to understand and better their impact26. This move towards openness and responsibility is growing. The B Corp movement is also forming partnerships with big names like Nasdaq and Fairtrade International26. This, along with strong support from donors, helps the movement grow and become more influential.

Source Links

  1. B Corp Certification demonstrates a company’s entire social and environmental impact. – https://www.bcorporation.net/en-us/certification
  2. B Corp: Definition, Advantages, Disadvantages, and Examples – https://www.investopedia.com/b-corp-7488828
  3. What is a B Corporation? Everything You Need to Know – https://www.cultivatingcapital.com/b-corporation/
  4. What does the B Corp certification mean? – B Lab Europe – https://bcorporation.eu/what-is-a-b-corp/what-does-b-corp-certification-mean/
  5. About B Corps – https://usca.bcorporation.net/about-b-corps/
  6. B Corporation (certification) – https://en.wikipedia.org/wiki/B_Corporation_(certification)
  7. Why Become a B Corp? The Benefits of B Corp Certification – https://www.cultivatingcapital.com/b-corp-certification-benefits/
  8. What Is a B Corp? Advantages and Requirements – https://www.uschamber.com/co/start/strategy/b-corp-advantages-and-requirements
  9. the-advantages-of-being-a-b-corp – https://www.waldenu.edu/online-masters-programs/master-of-business-administration/resource/the-advantages-of-being-a-b-corp
  10. What is a Certified B Corporation? | Harvard Business Services, Inc. – https://www.delawareinc.com/blog/what-is-a-certified-b-corporation/
  11. About B Lab – https://www.bcorporation.net/en-us/movement/about-b-lab
  12. How to become a B Corp? – B Lab Europe – https://bcorporation.eu/become-a-b-corp/how-to-become-a-b-corp/
  13. What Is a Certified B Corporation? And, How To Apply (2024) – Shopify – https://www.shopify.com/blog/what-is-b-corporation
  14. How to get a B Corp Certification? – https://greenly.earth/en-us/blog/company-guide/how-to-get-a-b-corp-certification
  15. Meeting the 3 challenges of being a B Corp – https://www.linkedin.com/pulse/meeting-3-challenges-being-b-corp-adam-garfunkel
  16. How to become a B Corp and what it means for your business – https://www.raconteur.net/responsible-business/how-to-become-a-b-corp
  17. Are B Corps truly better? Why one fashion brand is walking away from this certification – https://www.nokillmag.com/articles/the-greenwashing-of-b-corps-diluting-certification/
  18. B Corps | People First Economy – https://www.peoplefirsteconomy.org/good-for-michigan/b-corps/
  19. What are B Corps and what does B Corp Certification mean? – https://empower.agency/what-are-b-corps/
  20. Benefit Corporation vs. B Corp – https://usca.bcorporation.net/benefit-corporation-vs-b-corp/
  21. B Corps and Benefit Corporations – USDN Sustainable Consumption Toolkit – https://sustainableconsumption.usdn.org/initiatives-list/b-corps-and-benefit-corporations
  22. Benefit Corporation Vs. Certified B Corp in Plain English – https://bloomerang.co/blog/benefit-corporation-vs-certified-b-corp-in-plain-english/
  23. Guide to B Corp Recertification – https://usca.bcorporation.net/recertification/
  24. B Corps are not claiming to be perfect companies, but instead, those willing to measure their impacts, identify opportunities to improve, and implement changes to drive change over time. Learn how the draft standards will raise the bar this B Corp Month. – https://www.bcorporation.net/en-us/news/blog/continuous-improvement-is-at-the-heart-of-the-b-corp-movement
  25. Evolving the Standards for B Corp Certification: Why, What, and When – https://usca.bcorporation.net/zbtcz5z24zthe-evolution-of-the-standards-for-b-corp-certification-why-what-and-when/
  26. 2023 B Lab Impact | B Corp Year in Review – https://www.bcorporation.net/en-us/news/blog/reflecting-on-our-impact-in-2023

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